EMOTIVE DESIGN
Three days, a decade of research on how space is felt.
Emotive Design reads the emotional and cognitive layers of spatial experience through EEG, eye-tracking, physiological signals, and machine intelligence — then returns that insight to design as adaptive, human-centred environments. The 2027 Roundabout marks the launch of the book of the same name.
Hear it from the authors
The book's two co-authors deliver keynotes and all three thematic sessions — ten-plus years of original experiments, first-hand.
Space put to the test
Housing, trauma sites, contested heritage, and over-developed cities — measured as emotional and cognitive response.
Machine intelligence joins in
EEG, eye-tracking, computer vision, and GPT-based interpretation fused into affective, adaptive design tools.
Join a select group
A focused, invitation-quality gathering that grows into the Emotive research network — calls, workshops, archives, collaborations.
One process: read, test, extend, return.
The program follows the book's three-part structure — Brain, Space, and Machine Intelligence. Each part is a session; a closing roundtable then returns the conversation to people, so the day runs as a single arc from signal to ethics.
Brain
Reading architectural experience through EEG — brain-controlled experiments, emotion-driven parametric design, and virtual architecture.
Space
Testing emotion across housing, trauma sites, contested heritage, urban over-development, and adaptive prototypes.
Machine Intelligence
Fusing EEG, eye-tracking, vision, and GPT-based interpretation — datasets, multimodal models, and AI-assisted design.
Human
Ethics, neurorights, inclusion, and privacy — the future roadmap of affective, human-centred design.
See you in
Event dates 24–26 March 2027 · Countdown to 25 March, the one day everyone meets; the other days are individual meetings and small-group discussions. Hanyang University, Seoul Campus — hybrid format planned.
Join the conversation.
The whole group meets on 25 March. The two authors of the new book and invited speakers deliver the keynotes; the authors lead three thematic sessions, and the closing roundtable pairs them as chairs with invited discussants. Times are indicative.
What is Emotive Design?
The authors introduce a decade of EEG-based neuro-architecture and frame emotion-responsive design as a research and practice field, tracing the arc from signal to space to machine intelligence.
Reading emotion through EEG
Brain-controlled vehicles and interfaces, emotion-driven parametric façades, and virtual architecture experiments on openness, enclosure, and comfort.
Testing emotion in space
Micro-housing and trauma sites, difficult heritage in VR, Jeju over-development EEG mapping, and EEG-controlled adaptive smart shelters.
Machine intelligence joins in
Reusing public EEG emotion datasets, multimodal fusion of EEG, eye-tracking and biosignals, and GPT-based emotion classification for design.
Returning design to people
Authors and invited discussants on brain-data privacy and neurorights, algorithmic bias and inclusion, and the future roadmap of affective design.
From the research, to the screen.
Documentaries and broadcast features from the Emotive Design research programme. Pick any take from the list, or press play once and they run in order.
Up next
PlaylistPlays in order
Meet our speakers
The book's two co-authors and invited speakers deliver the keynotes; the authors lead the thematic sessions, joined by invited discussants. Confirmed participants below — add or remove anyone in Edit mode. Stay tuned for more announcements.
More discussants to be announced. Candidates are invited subject to confirmation.
The Roundabout is the launch of the book.
Emotive Design gathers roughly a decade of original experiments into one argument: that emotion and cognition in space can be read with EEG and machine intelligence, and returned to design. The 2027 Roundabout moves the book's three parts onto the stage and closes with a roundtable.
Beyond the Roundabout: the Emotive network.
Membership is more than a ticket. Join the Emotive Design network to receive calls, workshop invitations, archive access, and future collaboration updates — the community that grows out of the book.
Student
For postgraduate students and early-career researchers.
- Call & workshop updates
- Discounted registration
- Poster / demo eligibility
Individual
For researchers, designers, and practitioners.
- Member-only archive access
- Research network announcements
- Priority event registration
Institutional Partner
For labs, departments, and organisations.
- Team registration
- Collaboration & special issues
- Partner visibility